Jacobs Just Launched the Dubai Chocolate Cappuccino You Didn’t Know You Needed

Jacobs is taking indulgence to new heights with the launch of its latest flavour innovation: Jacobs Dubai Chocolate Style Cappuccino. Inspired by the rich and aromatic flavours of the Middle East, the new variant blends smooth milk chocolate and creamy cappuccino with subtle notes of pistachio, saffron, and cardamom, creating a coffee moment that feels both familiar and exotic.

Each box includes eight convenient single-serve stick packs, designed for an instant premium experience whether enjoyed hot, poured over ice, or used as the base for a decadent dessert-style coffee.

Hayley van Niekerk, Marketing Lead at JDE

“Coffee culture is evolving. Consumers are seeking indulgent, sensory-led experiences that feel special and shareable,” says Hayley van Niekerk, Marketing Lead at JDE. “Jacobs Dubai Chocolate was created in response to this shift, a flavour that speaks to younger audiences and reflects the global move towards premiumisation. It’s a testament to how Jacobs continues to lead the market by bringing international trends home.”

Globally, Middle Eastern-inspired ingredients such as saffron, cardamom, and pistachio are shaping the worlds of desserts, beverages, and gifting. With Dubai Chocolate Cappuccino, Jacobs introduces this elevated flavour trend to South African coffee lovers for the first time, turning an everyday ritual into a taste of travel and sophistication.

More than just a beverage, the new cappuccino encapsulates Jacobs’ mission to make coffee moments more meaningful. Whether it’s a quiet moment of self-care, a treat shared among friends, or a thoughtful gift, Jacobs Dubai Chocolate Cappuccino transforms coffee into an experience to savour.

Now available at leading retailers nationwide, the new flavour invites South Africans to indulge in a cup that’s as luxurious as it is convenient, where every sip brings the allure of Dubai a little closer to home.