Meet the Future of Running: Avelo’s AI-Powered Footwear

Every runner knows the heartbreak: lacing up, hitting your stride, powering through that subtle incline in kilometre three only to realise your watch was never on your wrist. How will you know if you beat last week’s pace? That small panic reveals a bigger truth: runners don’t just want to move, they want to measure, refine and improve.

Avelo is leading that charge, not just as a shoe brand, but as a performance technology company. Today’s runners are after more than speed; they want insight, feedback, and tools that help them train with purpose.

The Spark Behind Avelo

The genesis of Avelo is rooted in the founder’s personal transformation. In 2021, Royi Metser faced a stark health reality: elevated cholesterol levels and a biological age surpassing his actual years. Motivated by this wake-up call, he committed to running, culminating in his first marathon within six months. Like many runners, he encountered injuries: Achilles tendinopathy, stress reactions, and plantar fasciitis that disrupted his progress.

Drawing from his experience at InsideTracker, where he looked into biomarker analysis, Metser recognized a gap in real-time, actionable feedback for runners. While wearables tracked various metrics, they lacked insights into running form and technique. This realisation led to the conception of a smart shoe that could monitor impact and provide coaching through an integrated app.

Collaborating with experts like Dr. Chris Napier and industry veteran Peter Ruppe, formerly of Nike and Under Armour, Metser assembled a team to bring this vision to life. Their collective goal: to create a shoe that not only supports runners physically but also educates and guides them, reducing injury risks and enhancing performance.

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Inside the Shoe: What Makes the Avelo Supertrainer Smart

At first glance, the Avelo Supertrainer looks like a sleek, everyday running shoe. But embedded within its midsole lies an entire biomechanical lab. Inside are force sensors capable of detecting impact, load distribution, and asymmetry in real time, all as you run.

What truly sets Avelo apart is its ability to translate raw data into meaningful coaching. As the shoe captures your stride, cadence, and landing mechanics, it feeds this information into the Avelo app. The app then interprets those numbers into accessible feedback: how efficiently you're running, whether you're overloading one side, or if your form starts to break down over time.

You don’t need to interpret graphs or sift through percentages. The app offers prompts and post-run insights, guiding you towards healthier mechanics. It's not just tracking, it's teaching. And in a world where most devices are reactive, Avelo's proactive design aims to prevent the next injury before it begins.

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What’s Next for Avelo?

The future for Avelo is promising, with plans to expand beyond just the realm of running. For now, pre-orders are available, allowing early adopters to secure their pair of Supertrainers and access exclusive insights from the company’s rollout.

Avelo is more than just a smart shoe; it's a revolution in how we approach training. By combining performance technology with footwear, Avelo is challenging the traditional boundaries of fitness gear. It’s no longer just about running faster; it's about running smarter, with real-time feedback that helps you optimise your performance and avoid injury.

As we continue to embrace technology in every aspect of our lives, the Avelo Supertrainer offers an exciting glimpse into a future where data-driven training is available to all athletes, regardless of their level. Whether you're a seasoned marathoner or just starting out, this shoe empowers you to make better decisions about your run, leading to greater success in the long run.