Spring/Summer 2025 Beauty Trends: Sunshine, Shimmer, and Shine

Spring and summer are here, and that means one thing: the beauty rulebook has been tossed out the window (probably in a very cute, shimmery handbag). It's time to throw away the beanies and the dark and heavy eyeshadows! This season is all about fresh, playful, and effortless looks. It's all about the makeup that’s turning up the spring and summer drama and  hairstyles that have personality and lots and lots of movement.

These are the trends that will have you glowing, gleaming, and grinning your way through the season, whether you’re headed to a rooftop brunch, a sunset beach party, or just want to turn your everyday into a spring/summer fashion moment.

1. Cool-Toned Eyeshadow

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Who says summer has to be all golds and bronzes? This season, cool tones are stealing the show. Think bright blues, icy greys, crisp whites, and silvery metallics; the kind of shades that look like they’ve been plucked straight from a Mediterranean seaside escape. Pair them with a glossy lip and a touch of mascara for a breezy, modern look.

2. Blush Without Boundaries

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Blush blindness? We simply don’t know her. In Spring/Summer 2025, more is more when it comes to cheek colour. We’re talking about a sunburnt flush, but make it chic. Shades like coral, salmon, strawberry gelato, and blooming, bright pinks are here to stay. Sweep it high on the cheeks, across the nose bridge, and maybe even a tiny bit in the chin and let your inner beach goddess shine.

3. Golden Glow

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If there’s one universal summer language, it’s bronzy, glowing skin. The sunkissed look is back, but this year it’s all about depth and dimension. Think, a softly blended bronzer for warmth, creamy highlighters for that ‘just stepped off the yacht’ vibe, and body shimmer lotions to keep the glow going from head to toe. Yes, we’re taking “radiance” literally.

4. Shimmery Lids

@nikki_makeup on Instagram

Eyeliner? Optional. What’s mandatory is the shine. Gold, bronze, and metallic lids, but in a barely there type of way. Perfect for catching the light at golden hour. Pair with fluttery lashes and a dewy base for an ethereal finish.

5. Bright Lashes

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This season, the lashes are having all the fun. The product of choice this time around is coloured mascara. Yes, you read that right, coloured mascara. Whether it be blue, pink or green, the lashes are doing all the heavy lifting in the bright and bold department. This look sometimes accompanied with an similar eyeshadow colour to the mascara, cut you can still go with you lids bare.

6. Bobs for Every Personality

@sofiagrainge on Instagram | @jennaortega on Instagram

The bob is eternal, but 2025 is giving it all the attitude. The “Prada bob” — short, sleek, and effortlessly chic, a front-row favourite, while the textured bob adds an instant dose of edge. Want more options? Go blunt for drama, curly for playfulness.

7. Pixie Perfect

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Short hair that makes a big statement. From curly pixies to undercut pixies, this is the season for chopping it all off (in the most fashionable way possible). If you are not ready to go too short, try a bixie; it's too long to be a pixie but not quite long enough to be a bob. The perfect medium for those who need to ease their way in. 

8. Koroba Braids

@slayedinbraids on Instagram | @hope_mbhele on Instagram

Structured and striking, Koroba braids are a work of art. With their neat, sculptural patterns, they offer a bold, high-fashion take on protective styling, while still being practical for everyday wear.

9. Bob French Curl Braids

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Romantic, playful, and perfect for warmer days, the French curl braids bob combines soft curled ends with a short, face-framing length. It’s a breezy, stylish option that feels light but still delivers plenty of personality.

10. Modern Shag

@jennychohair on Instagram | @little.warren_ on Instagram

Layers, movement, and just the right amount of rock ‘n’ roll. The modern shag is for anyone who wants hair with personality, texture, and a little bit of rebellion. And if you have a bit of a curl or wave to your hair, this is the perfect haircut for you. All the layers really seem to make curly hair pop even more.

11. Zoe Kravitz Braids

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Channel your inner Zoe Kravitz with boho (or goddess) box braids. They're relaxed, textured, and effortlessly cool. The style is also approached with a saw-in on the centre of the head and pick-and-drop braids around the perimeter. With wavy ends and a slightly undone finish, they give that “I’m in an indie band” vibe while staying timeless and versatile.

Styling Moments

It’s not just about the cut or the style, it's also about how you wear it. This season, messy updos are your best friend for those hot summer nights, the side part is staging a nostalgic comeback (softening features and adding volume), and the half-up, half-down style remains the perfect mix of playful and polished.

Messy but make it art: Bedhead waves are the easygoing style that say, “I woke up like this”, even if you didn’t. Add texture spray for that perfectly undone finish.

Spring/Summer 2025 is the season to play. It's all about looking like you are enjoying all that the season has to offer, all the sun, fun and all the buzz that comes with this time of the year. We're piling on the sunburn-like blush, shimmering like we ran in the midday sun, and chopping our hair into fierce bobs and styles that require little intervention. It's all literally effortless. After all,  beauty trends come and go, but your confidence? Honey, that’s forever.