All the Glamorous Hair and Makeup Looks We Loved at the AMAs 2025

The 2025 American Music Awards purple carpet was, as always, a playground for bold style and fun, personality-packed beauty. Unlike the more formal tone of traditional award shows, the AMAs have a reputation for being the cool, laid-back cousin. Less black-tie and more pop culture party. That vibe extends to the glam, where stars often swap ultra-polished perfection for looks that feel a bit more playful, fresh, and experimental.

This year’s beauty moments didn’t disappoint. Celebs showed up with everything from bouncy ‘90s blowouts to edgy updod. And the best part is each look felt like a reflection of the star wearing it. They just seem more personal. The purple carpet provided a lot of inspo for everyday glam. Here are the beauty looks that totally caught our attention at the 2025 American Music Awards .

1. Becky G

Becky G made one thing clear: the pop princess era is alive and thriving. Her hair was styled in soft, flowing waves that framed her face delicately, echoing old Hollywood glamour with a modern twist. The makeup featured glowing skin met golden accents, with her eyes subtly smoked and sparkling in sync with her ensemble. Sexy, powerful, and uniquely hers,

2. Tiffany Haddish

Tiffany Haddish gave us divine energy with a hooded dress that was giving ethereal elegance. Her makeup fell into soft, neutral brown tones, with a slight shimmer on the eyelids that tied in beautifully with her bejeweled outfit. The hood of the sparkly dress covering her head with two curl pieces of hair peeking out gave her a celestial glow.

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3. Megan Moroney

Photo: Guilbert Flores/ Penske Media GETTY IMAGES

Country star, Megan Moroney showed off her playful by having her blonde hair in a messy ponytail, while letting two loose strands frame her face for a flirty touch. Her makeup enhanced her features with a fresh-faced glow; soft pink blush, fluttery lashes, and a rosy, pink lip made for a girlish, natural look that perfectly matched her country charm.

4. Tara Yummy

Tara Yummy stayed true to her alternative pop-punk roots with a black, velvet, structured outfit offset by a romantic beauty look. Her dramatic updo featured face-framing bangs and loose tendrils, striking a beautiful contrast between edgy and soft. The makeup leaned into her signature look, defined heavily lined lined eyes took center stage, while a pink-red lip kept the focus up top.

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5. Renée Rapp

Renée Rapp served pure power. As a face of L’Oréal Paris, she brought out the best of the brand with luminous, glass-like skin, sultry smudged eyes, and sharp, ultra-lined lips. Her voluminous ‘90s-inspired blowout added drama and bounce, giving a major intimidatingly chic energy.

6. Ciara

Photot: Denise Truscello/ WIREIMAGE

Ciara brought a beachy texture to the red (purple) carpet with tousled blonde waves that had a darker brown root for depth and dimension. Her makeup complemented the laid-back, yet elegant vibe: bronzed eyes, slick black liner, and a glossy lip. It was a glowing, sun-kissed look with serious star power.

7. Aubrey Anderson-Emmons

Aubrey Anderson-Emmons went for soft romanticism with a voluminous top knot and wispy bangs and curly tendrils on each side that framed her face sweetly. Her eye makeup however, was the main event; shimmery shadow and a crisp cat eye made her eyes glow, while the rest of the look was delicately understated. It was a youthful, graceful look that felt both fresh and timeless.

The 2025 AMAs purple carpet gave us a beauty lineup that felt equal parts cool and glam. What made these looks so great to look at wasn’t just the flawless execution, but rather, how each star managed to stay true to themselves while dialing it up just enough for the cameras. There was a sense of fun and freedom in the glam this year. These were standout looks that reflected personality, mood, and a little bit of “I woke up like this”. Each moment added to the AMAs’ signature vibe. These were the beauty looks that turned heads. When it comes to glam, being yourself never goes out of style.