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Thebe Magugu Honored with First Ever Global Excellence Award by The Top 16 Yobas in partnership with Brand SA


In a groundbreaking moment for South African fashion, Thebe Magugu was honored with the first ever Global Excellence Award by Brand South Africa. The award was presented during the Top 16 Youth-Owned Brands Awards show, a platform dedicated to recognising and celebrating youth excellence. This prestigious accolade not only marks a significant milestone in Magugu’s career but also highlights the contributions of young South Africans to the economy and global image of the country.


The Top 16 Youth-Owned Brands Awards is an initiative aimed at recognising the outstanding achievements of young entrepreneurs who are making a significant impact on South Africa’s economy and reputation. By acknowledging these dynamic individuals, the awards celebrate the innovation, creativity, and resilience of South Africa's youth. Thebe Magugu’s recognition with the Global Excellence Award underscores his influence and the broader importance of supporting young talent in driving economic and cultural growth.



Thebe Magugu has become a leading South African fashion designer, acclaimed for his innovative designs that blend contemporary style with African cultural narratives. He made history in 2019 as the first African to win the prestigious LVMH Prize for Young Fashion Designers, boosting his global profile. His collections have been showcased at major fashion weeks and in renowned museums worldwide. Magugu has received several prestigious awards, collaborated with major brands like Adidas and Sotheby’s, and played a key role in promoting African culture in fashion. He is also dedicated to mentoring future African designers, contributing to a vibrant and innovative fashion community. Magugu’s achievements reflect his extraordinary talent and commitment to creativity and cultural representation in fashion.


Thebe Magugu has rapidly emerged as one of the most influential fashion designers from South Africa, garnering international acclaim for his innovative designs that blend contemporary style with rich cultural narratives. His journey is marked by numerous accolades and achievements that reflect his exceptional talent and impact on the global fashion industry.




In 2019, Magugu made history as the first African designer to win the prestigious LVMH Prize for Young Fashion Designers. His collections have graced the runways of major fashion capitals, including Paris Fashion Week, earning praise for their storytelling, intricate craftsmanship, and cultural depth. Beyond the LVMH Prize, Magugu has received several other prestigious awards and nominations, such as being shortlisted for the International Woolmark Prize and winning the 2019 British Fashion Council/Vogue Designer Fashion Fund. His work has been featured in renowned museums and exhibitions worldwide, including the Costume Institute at the Metropolitan Museum of Art in New York and the Victoria & Albert Museum in London.


Magugu's influence extends through collaborations with major brands and institutions, including partnerships with Adidas and Sotheby’s. Central to Magugu’s work is the celebration of African culture and heritage, often drawing inspiration from South African history, politics, and social issues. He plays a crucial role in promoting African stories and perspectives on the global fashion stage. Committed to nurturing the next generation of African designers, Magugu is involved in various educational initiatives and mentorship programs, contributing to the development of a vibrant and innovative fashion community in South Africa and beyond.


Thebe Magugu’s achievements reflect his extraordinary talent, vision, and dedication to his craft. His ability to blend contemporary fashion with deep cultural narratives has earned him international acclaim and paved the way for future African designers. Magugu’s work is characterised by its celebration of African heritage. His designs frequently incorporate traditional fabrics, techniques, and motifs, creating pieces that are rich in cultural significance. This blend of modern and traditional elements not only preserves African heritage but also brings it to the forefront of global fashion. The Global Excellence Award recognises Magugu’s efforts in promoting South African culture and contributing to the country’s positive image internationally.



Thebe Magugu’s receipt of the Global Excellence Award by Brand South Africa during the Top 16 Youth-Owned Brands Awards is a momentous occasion. It celebrates his remarkable contributions to fashion and his role in promoting South African culture worldwide. As Magugu continues to push boundaries and inspire others, his story will undoubtedly influence the future of fashion both in South Africa and globally.


This award not only honors Magugu’s achievements but also highlights the vital role of young entrepreneurs in shaping the economy and image of South Africa. Thebe Magugu’s journey is a testament to the power of creativity, innovation, and cultural pride, and his recognition serves as an inspiration for future generations of designers and entrepreneurs.

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