See Every Look from H&M’s Brazil Launch

When H&M made its much-anticipated debut in Brazil on 20 August, it wasn’t just the music and performances that captured attention, the red carpet was a masterclass in style, sophistication, and statement-making fashion. The São Paulo launch of H&M, held at the iconic Auditório do Ibirapuera, brought together global icons, Brazilian superstars, and fashion influencers, all dressed to impress.

Leading the style parade were Naomi Campbell, Mia Regan, Ann Sofie, and Isabeli Fontana, each turning the red carpet into their own runway. Campbell exuded effortless elegance in a tailored black and white essemble that balanced classic sophistication with modern edge, while Regan’s shimmering rosegold dress captured the lights and energy of São Paulo’s night.

Brazilian icons Anitta, Carol Trentini, and Adriana Lima embraced bold, dance-ready looks that captured the energy of H&M’s “Beats of Brasil” campaign. Anitta dazzled in a two-piece ensemble featuring a cropped blazer, perfectly reflecting Brazil’s vibrant and powerful fashion sensibility. Carol Trentini’s white sculptural dress exuded elegance and effortless grace, while Adriana Lima stunned in an oversized tailored suit taoilored suite with dazzling glamour, perfectly blending music and fashion.

Tyla, the face of H&M’s Spring/Summer 2025 campaign, stunned in a minimalist mini dress featuring a V-line cut and delicate cowrie shell embellishments across the bodice. Paired with bold, statement accessories, the look reaffirmed why she continues to captivate both on the stage and the red carpet. Below, see every look from the from H&M’s Brazil Launch.

1. Ann Sofie

2. Tyla

3. Anitta

4. Gilberto Gil

5. Agnes Nunes

6. Luiza Perote

7. Mia Regan

8. Carol Trentini

9. Naomi Campbell

10. Isabella Fontana

11. Valentina Sampaio

12. Adriana Lima

13. Jorgen Anderso

14. Daniel Erver