inDrive Begins SuperApp Rollout With Grocery Delivery

inDrive, the world’s second most-downloaded ride-hailing app since 2022, has begun rolling out its long-anticipated SuperApp, with the first launch taking place in Kazakhstan. South Africa, a key growth market for the company, is among the next countries slated for the SuperApp launch.

The move builds on inDrive’s rapid delivery growth: 41 million deliveries in 2024 and 14 million in Q2 2025 alone, making delivery one of the fastest-scaling categories in its portfolio. Leveraging this momentum, inDrive is moving beyond mobility into multiple verticals, using grocery delivery as the anchor service and a powerful cross-sell driver across its ecosystem.

To date, inDrive has completed more than 6.5 billion transactions and surpassed 360 million app downloads globally. Operating with a capital-efficient, low-CAC, high-retention model, the company has already achieved EBITDA profitability while sustaining double-digit growth in H1 2025.

inDrive’s strategy targets frontier markets; regions marked by fast-changing consumer behaviour, mobile-first populations, and high demand for affordable, fair services. Grocery delivery naturally fits this environment, driving daily engagement and loyalty while opening the door to cross-sell into courier, fintech, freight and micromobility.

The rollout centres on inDrive. Groceries, which offers more than 5,000 products with delivery in as little as 15 minutes. Early pilots show an NPS of 83% and an average of five orders per user per month, confirming grocery’s role as a high-frequency service that strengthens platform-wide engagement.

The SuperApp is modular by design, adapting to local needs rather than following a one-size-fits-all blueprint. While grocery leads in Kazakhstan, other markets are seeing different priorities. For example, inDrive. Money recently launched in Brazil, giving drivers and couriers access to digital loans of up to R$2,400, following successful pilots in Mexico, Colombia and Peru.

Evidence from early rollouts shows that multi-service users generate two to four times higher GMV and have retention rates over 15 percentage points higher than single-vertical users.

Over the next 12 months, inDrive plans to expand its SuperApp across key frontier economies including Mexico, Colombia, Peru, Pakistan, Egypt, Brazil and Morocco, leveraging strong local traction and network effects to scale quickly and cost-effectively.

Unlike legacy super apps built before the AI era, inDrive is embedding AI capabilities from the ground up, always guided by its founding principles of fairness and user choice. Features include personalised navigation, accessibility tools for lower literacy users, and AI-driven recommendations that inform rather than dictate, ensuring peer-to-peer negotiation remains central to pricing.

“Grocery is the high-frequency anchor that brings people back every day, and early results show the potential when users can engage across multiple touchpoints,” said Andries Smit, Chief Growth Businesses Officer at inDrive. “Our model is different because we introduce services that matter most to each city, while staying true to fairness, transparency and choice. That’s what makes this SuperApp strategy scalable and sustainable.”

With eight verticals already live, inDrive is laying the groundwork for a SuperApp built for frontier economies, where equitable access to services can create the greatest impact.