Gloot Launches New Fibre Solution to Help Women Prioritise an Often-Neglected Nutrient

Fibre is one of the most important nutrients for digestive and overall health, yet it remains widely under-consumed in South Africa. While most people are familiar with the importance of protein, carbohydrates, and fats, fibre often receives less attention despite its role in supporting regularity, gut comfort, and metabolic balance. Research shows that many South Africans aged 15 and older are not meeting recommended daily fibre intake levels, highlighting a persistent nutritional gap that continues to affect everyday wellbeing, particularly among women.

Against this backdrop, Gloot has introduced Flat Tummy Fibre, a simple nightly ritual designed to support digestion, regularity, and a lighter morning feeling as part of a broader wellness routine.

The gentle, non-harsh formula is positioned as an alternative to more aggressive digestive products. It is designed to support overnight digestive comfort, helping women wake up feeling refreshed, less bloated, and more at ease in their bodies. Rather than relying on intense laxatives or restrictive detox approaches, the product focuses on a steady, supportive approach to digestion.

Taken before bed and mixed with water, Flat Tummy Fibre works overnight to support natural digestive processes. It is intended for women navigating lifestyle factors such as inconsistent eating patterns, stress, travel, or demanding schedules that can affect regularity and digestive comfort.

The product is aimed at women seeking simple, sustainable wellness habits rather than quick fixes. It reflects a growing shift toward daily rituals that prioritise how the body feels in real life: lighter, more balanced, and more comfortable.

Key benefits include support for natural regularity, reduced bloating and digestive discomfort, and a lighter feeling upon waking. It also contributes to broader gut health as part of a daily wellness routine, while offering a gentle experience without the cramping or urgency often associated with stronger digestive aids.

Why Fibre Matters?

Fibre is often associated only with digestion, but its role extends further. It supports blood sugar balance, appetite regulation, cholesterol management, and overall metabolic health. It also helps promote satiety, supports a healthy gut microbiome, and contributes to steady energy and everyday wellbeing.

This broader impact is why Gloot believes fibre deserves equal attention alongside protein, hydration, and supplementation in modern wellness routines. “Women are becoming much more intentional about how they want to feel every day, lighter, less bloated, more comfortable, and more in tune with their bodies,” says Greg Tinkler, Founder and CEO of Gloot.

“Fibre is such an important part of that conversation, but it is still often overlooked. With Flat Tummy Fibre, we wanted to create a simple, effective daily ritual that supports gut health and regularity in a way that feels gentle, achievable, and easy to fit into modern life.”

For women prioritising digestive balance and overall wellbeing, Flat Tummy Fibre offers a practical addition to daily routines. It also reflects Gloot’s ongoing focus on making wellness feel accessible, realistic, and aligned with everyday lifestyles.