Adidas x Mercedes-AMG Petronas F1: The Silver Arrows Collection Arrives

70 Years of Heritage, Reimagined for Today’s Fans

Adidas and the Mercedes-AMG Petronas Formula One Team have come together to unveil the Silver Arrows Collection, a striking fanwear range that effortlessly merges motorsport heritage with contemporary streetwear aesthetics. This launch marks a defining moment, celebrating 70 years since the legendary Mercedes-Benz W196 secured its World Championship title, while arriving just in time for the team’s highly anticipated home race at Silverstone. When motorsport collides with fashion, the result is a collection that blurs the boundaries between trackside performance and urban style, and the Silver Arrows Collection does exactly that.

Designed as a sleek, monochromatic lineup, the range channels the timeless prestige of racing history while embracing the modern appetite for minimalist luxury. Expect clean silhouettes, premium fabrics, and tonal layers that bring an understated yet powerful aesthetic, pieces that look equally at home under the roar of engines on race day as they do styled on city streets, proving that fanwear can be both functional and fashion-forward.

This launch isn’t just about fanwear; it’s about style as a statement. With fashion’s ongoing obsession with archival inspiration and technical design, the Silver Arrows Collection arrives as the ultimate expression of performance-driven elegance, crafted for those who appreciate heritage but demand a modern edge.

Adidas and the Mercedes-AMG Petronas Formula One Team have unveiled the collection to mark 70 years since the iconic Mercedes-Benz W196 claimed its World Championship title, and it arrived just in time for the team’s highly anticipated home race at Silverstone.

The range embodies a sense of legacy and innovation, drawing inspiration from one of the most iconic cars in Grand Prix history. Every design detail reflects a thoughtful connection to the W196’s pioneering spirit. The pieces are drenched in a palette of cool silvers and muted greys, echoing the shimmering bodywork of the legendary race car, while modern silhouettes give the range a clean, futuristic appeal. Oversized hoodies and half-zip fleeces offer a contemporary edge, while structured tees and relaxed joggers provide an effortless versatility that blurs the line between trackside energy and everyday street style.

Heritage comes alive through subtle yet meaningful elements woven throughout the collection. The metallic finish of the adidas and Mercedes-AMG Petronas F1 logos glints softly against the fabric, adding a premium feel that nods to both performance and precision engineering. Inside the hoodie, the lining reveals a tartan pattern, a discreet yet powerful reference to the original seating of the W196, giving the piece an added layer of storytelling for true motorsport aficionados. Meanwhile, the recurring number “25”, printed with the same bold typography that once adorned the nose of the Mercedes-Benz W196, creates a bridge between past and present. It serves as a celebration of today’s team while honoring the milestones that shaped its history.

Beyond nostalgia, the Silver Arrows Collection speaks to style-conscious fans who want apparel that performs on and off the circuit. The campaign visuals set the tone perfectly: models pose alongside the sleek curves of the W196, clad in tonal layers that radiate both modernity and tradition. The pieces are intentionally designed to be as wearable on the streets as they are in the grandstands, making them a natural choice for those who see motorsport as more than just a passion, it’s a lifestyle. Whether styled with tailored outerwear for an urban look or paired with sneakers for casual days, the collection channels the energy of Formula One into fashion-forward essentials.

The adidas x Mercedes-AMG Petronas F1 Silver Arrows Collection officially launched on 23 June 2025 via adidas.co.za/motorsport, and as of 25 June 2025, it is available in select adidas stores and retailers worldwide. For fans of the team and lovers of design, this collection is more than apparel, it’s a piece of motorsport history, reinterpreted for today’s world.

As Silverstone gears up to host another thrilling home race for the team, the Silver Arrows Collection offers an opportunity to show support with style. It is a tribute to speed, heritage, and innovation, a celebration of seven decades of engineering excellence brought to life in wearable form.