Exactly How 2025 Should End: With Style, Flair and Endless Celebration

J.C. Le Roux is stepping into its ‘EXACTLY’ era with a refreshed outlook on what celebration truly means. The brand believes it is perfectly right to celebrate more often and express yourself more boldly, simply because everyday life deserves to be honoured. As South Africa’s iconic sparkling wine enters this new chapter, it is redefining the rules. You no longer need a milestone or a marked occasion. You can open a bottle because it is Friday, because you conquered your week, or simply because you feel like reminding yourself that joy is worth claiming. Permission to take up space has officially been granted.

Leading this spirited shift is Makazole Mapimpi. A national favourite and World Cup hero, Mapimpi represents confidence, originality and effortless style. In this campaign, he lifts a glass not because tradition dictates it, but because it is his moment. As the face of the ‘EXACTLY’ campaign, he brings a layered cultural charm and an unapologetic presence that speaks to celebrating real stories and real people in real time.

Mapimpi explains that he connected with the campaign because it mirrors the way he lives. “For me, it’s about celebrating who you are, your story, your journey and your wins, big or small. I love that J.C. Le Roux is encouraging South Africans to celebrate themselves, not just the occasion. Because moments don’t need to be big to matter. They just need to be yours.”

J.C. Le Roux continues to represent an inclusive version of everyday luxury. Whether you are at a rooftop brunch or sharing unplanned moments with friends, a glass of sparkling wine reflects what South Africans have always known. The most meaningful reason to celebrate is simply because you can. Fridays feel different now, and the brand has become a symbol of modern celebration in South Africa. It is now poured by people who know what it means to live fully and without apology. No scripts. No excuses. Only bubbles on their own terms.

Siphokazi Solani, Assistant Brand Manager for J.C. Le Roux, expands on this refreshed direction. “J.C. Le Roux is redefining what premium celebration looks like. It is bold without gatekeeping and stylish without asking for permission. It is meant to be on your table, at your brunch, in your TikTok videos and as part of your weekend. It remains premium, but now it is a premium that belongs to you.”

As 2025 settles into its festive rhythm and December energy begins to unfold, J.C. Le Roux invites everyone to enjoy bold bubbly crafted from hand-picked grapes, complete with hand-tied ribbons on every bottle. Each flavour has been created with a specific mood in mind. Le Domaine for milestone evenings, La Fleurette for romantic nights, and La Chanson for easy, sunlit afternoons. You can enjoy the elegance of chilled glasses or the freedom of sparkling cans. The wines remain proudly produced in Stellenbosch, and the House of J.C. Le Roux continues to stand as the home of celebration, now with a bolder spirit.

The world has changed and celebration needs to move with it. The rules are being rewritten because celebration is personal, expressive and entirely your way. J.C. Le Roux steps into this moment as the ultimate wingman. Confident. Certain. Exactly right. It is time to celebrate.