From Minimalist Chic to Kawaii Dreams: The Best Bag Charms of 2025 (So Far)

We all know the power of a good bag charm—it’s the playful cherry on top of any tote, crossbody, or micro mini. Whether you're someone who leans toward quiet luxury or a full-on maximalist dripping in personality-packed accessories, there's a charm out there calling your name. As we hit the mid-point of 2025, it’s clear that bag charms are having a major moment. From plushy blind boxes to luxury leather classics, here are 8 the ones that are dominating feeds, street style, and celeb snaps alike.

1. Pop Mart ‘The Monsters – Labubu Plush Pendant’ Blind Boxes

Hype Level: Off the Charts

These quirky little creatures are easily the bag charm of the year. The Labubu plush pendant blind boxes from Pop Mart’s ‘The Monsters’ collection have exploded across social media and street style photos, worn by everyone from Rihanna and Dua Lipa to Hilary Duff. Part of the charm lies in the surprise—you never know which version you’ll get (unless you’re a die-hard collector).

From the vibrant Big Into Energy to the pastel-perfect Exciting Macaron, the playful Coca-Cola collab, and the chill Have a Seat series, each one adds instant character to your bag.

Sales were even temporarily suspended in the UK due to safety concerns caused by overwhelming demand and long queues—yes, it’s that serious. And if you're lucky? You might even pull a secret design from your box.

Advertisement

2. Pop Mart Crybaby – Crying Again & Crying for Love Plush Pendants

As Seen on: Lalisa (BLACKPINK)

Another standout from Pop Mart, the Crybaby Crying Again series is equal parts adorable and melancholic—perfect for anyone who loves a charm with a little emotional depth. Worn by none other than Lisa of BLACKPINK, these ultra-soft plush charms capture the "sad but cute" energy that resonates with so many Gen Z shoppers. Like Labubu, these come in blind boxes with the thrill of a secret pull—an instant serotonin boost with every unboxing.

3. Coach Cherry Bag Charm

The Trendy Classic (With Many Imitators)

Fruit-themed accessories are back in full swing, and Coach’s Cherry Bag Charm leads the pack. While the market is overflowing with dupes, the Coach original stands out for its sculptural design, rich red enamel, and glossy gold-tone hardware. It strikes a balance between playful and polished—a rare feat that makes it equally at home on a designer tote or your everyday shoulder bag.

Advertisement

4. Louis Vuitton Vivienne Charms

For the Collector with Taste (and Budget)

If bag charms had royalty, Vivienne would wear the crown. Louis Vuitton’s beloved mascot appears in various themed charms, often released regionally. The Tokyo and Paris editions, in particular, are highly sought-after and nearly impossible to find once sold out. Crafted with meticulous detail and rich materials, these charms are more than cute add-ons—they’re collector's items that double as wearable art.

5. Jellycat 'Amuseables' Series

Cuteness You Can Carry

Known for its plush toys, Jellycat has become a cult favorite in the charm space thanks to its Amuseables line—think toast, croissants, coffee cups, and even a peanut with smiling faces. These charms are soft, huggable, and surprisingly sturdy, making them a hit with students, commuters, and aesthetic-loving TikTokers alike. Each one adds a whimsical, feel-good touch to your bag (and your day).

Advertisement

6. Hermès Rodeo Horse Charms

The OG Luxury Charm

The Rodeo by Hermès is the icon that set the standard for high-end bag accessories. These leather horses, with their signature minimalist design and suede finish, have become a quiet luxury staple. Available in ever-changing seasonal colourways, they subtly signal taste and status without screaming for attention—making them perfect for the "if you know, you know" crowd.

7. Fendi ‘Bag Bugs’ / Furry Monsters

Retro Nostalgia, Gen Z Energy

A revival worth celebrating, Fendi’s Furry Monster Bag Bugs bring back the fluffy keychain craze of the 2000s, but with a designer twist. Big googly eyes, electric colorways, and luxe fur textures give them instant visual appeal. It’s a nod to the past, updated for 2025's playful-yet-premium aesthetic. Gen Z can't get enough—and frankly, neither can we.

Advertisement

8. Middy-Size Charms & Miffy Mania

Straight from the Streets of Tokyo

Japan's obsession with midsize plush charms continues, and Miffy reigns supreme. This Dutch bunny has captured hearts worldwide, often seen hanging from phone straps, belt loops, and of course—bags. These charms are especially big in Japanese street fashion circles, where layering two or three (or more!) is not only acceptable, but expected. Bonus points if yours matches your outfit’s colour scheme.

Whether you're after plush and playful or chic and collectible, bag charms in 2025 are doing the most—in the best way. They’re no longer just cute add-ons; they’re cultural markers, statement pieces, and in some cases, investment items. With blind box fever, nostalgia-fueled revivals, and high-fashion exclusives all in the mix, now’s the time to find your perfect little +1. Just one warning: once you start collecting, it’s very hard to stop.