This Women-First Wellness Brand Has Officailly Stepped Into the Energy Drink Market

All images: Courtesy of Gloot

Gloot has officially entered the energy drink market with the launch of Gloot Energy for Women, marking a first for South Africa. In a category long dominated by products built around male consumers, the brand is making a deliberate shift toward clean energy designed for women’s real lives.

Over the past two years, Gloot has quietly built momentum into one of the country’s most recognisable female-focused wellness and beauty brands. Its growth has been driven by a tight product ecosystem that spans supplements, beauty-from-within and everyday wellness, with best sellers such as Flat Tummy Toner, Protein Water and Booty Beauty Creams consistently performing across retail and online channels.

Most energy drinks on the market prioritise intensity over balance.Gloot Energy emerges as a clean, functional, and lifestyle-focused alternative. The formula is powered by L-Theanine to deliver steady, focused energy without the jitters, crashes or overstimulation typically associated with traditional energy drinks. Each 330ml slim contains zero sugar, under 10 calories and is designed to fit easily into a handbag, aligning with a lifestyle-first use case rather than performance extremes.

Gloot partnered with Dynamic Brands, a leading South African beverage manufacturer known for its national distribution network, world-class production facilities and manufacturing reliability. The partnership enables Gloot to move quickly while maintaining product quality at volume.

The initial flavour range includes Watermelon Crush, Peach Fizz and Lemon Pop, developed to sit closer to refreshment than aggression, another intentional departure from category norms.

“Gloot has always been about creating products that genuinely elevate women’s everyday lives,” says Greg Tinkler, CEO and Founder of Gloot. “Stepping into beverages is a powerful next chapter for us. The energy drink category has been built for men for far too long. We saw a massive opportunity to create something cleaner, lighter, and smarter for women. With Gloot Energy, we’re redefining what energy can feel like: calm, focused, functional, and designed for real, busy lifestyles. With Dynamic Brands as our manufacturing partner, we’re ready to scale a completely new kind of energy experience across South Africa.”