H&M’s A/W26 Collection Channels 90s Edge and 70s Glamour
- BY MAMELLO MOKOENA
- 16 hours ago
- 2 min read
Two chapters are unfolding as part of H&M's Autumn/Winter 2026 collection. The global fashion powerhouse intends on taking the glamorous spirit of the ‘70s and infusing it with the rebellious energy of the ‘90s to create a playful, yet refined eclecticism for the season.
The first drop of the A/W26 collection will be looking to capture the air of cultural revolution of the late ‘90s British scene, an era when many boundary defying creatives, artists, musicians and style icons redefined self expression and attitude. With silhouette and moods paying homage to the UK, there will be flashes of Brit Pop and London subculture appearing in twists on heritage patterns, decade romance and chic, sporty separates. The collection has refined yet fresh colour stories, versatile styling options, and a mix of elevated and everyday pieces that allow customers to experiment. This collection feels nostalgic, yet modern, all while being confident and self assured.
“The A/W26 collection is rich in references: from Britpop through to 90s high fashion icons and leaders. It’s a celebration of culture, style, sound, art, and London’s rule-breaking spirit,” says Eliana Masgalos, Designer at H&M Womenswear.
Models of the moment Mona Tougaard, Vittoria Ceretti, Alex Consani, Sora Choi and Angelina Kendall front the campaign. It was styled by Jacob K and shot by Anthony Seklaoui and Mitch Ryan in London.
The first chapter of H&M’s A/W26 collection is available in South Africa from 19 March and will be available at all H&M stores nationwide and online via Superbalist.
H&M A/W Sound Lounge
To mark the launch of this collection, H&M will host the H&M A/W Sound Lounge in Sandton City on 21 March. The event will feature a lineup of live music performances by Zee Nxumalo, DBN Gogo, Pona & NKLY, Lelowhatsgood, MCHLSN and Deniece Marz. Once again the brand has managed to unite fashion and music in a cultural experience that makes them the topic of conversation.
Customers can also connect with Zee Nxumalo and DBN Gogo in person at the H&M Sandton City store on 21 March. The meet-and-greet sessions with the artists will take place at 11am for Zee Nxumalo and 12pm for DBN Gogo, it is open to all customers.
